Getting The Most Out Of Your Pay Per Click Advertising
By S. Reeves Morris.
If you are like millions of other online businesses, you have
discovered the benefits of using pay per click (PPC) advertising
to boost traffic to your website. This form of advertising has
become so popular on Google that it can now be difficult to find
keywords that are useful and related to your content without
spending a fortune. There are however, some things to keep in
mind that will help you to become more profitable with pay per
click advertising and to enhance your Denver PPC management.
Pay per click advertising is based on the auctioning of
keywords. The more popular the keyword, the more money a company
will pay to use it. For example, a dog products website might
want to use the keyword "dog." When a user goes to Google and
types in the keyword "dog," a list of paid ads will appear in
the margins next to the actual search results. The dog products
website would be one of the companies that randomly appears
here.
When a user clicks on the website's ad, the company has to pay
Google a specified amount of money. This fee would be quite high
for the word "dog," as it is one of the most popular on the web.
But for a keyword such as "dog food bowl" the company would pay
less money.
The thing to keep in mind here is that not only would the dog
product website pay less money for keywords like "dog food
bowl," they would also have less competition. When you go to
sites like Wordtracker.com that analyze the keyword popularity
on the web and the number of search results for each keyword,
you see that the less popular keywords have fewer results. In
the world of billions of websites all competing for eyeballs,
fewer search results means the dog products website has a better
chance of being seen.
A growing problem among PPC advertisers is that their
competition has been known to click on their ads in order to up
their bill with Google. This is not always the case, but beware
of this practice. The real goal you have here is to convert the
clicks to sales. So you need to focus on the site itself in
addition to the PPC management, Denver market research, and
other day to day duties.
To get your ad noticed, you need to have a good strategy for
copywriting. Make your ad as outspoken as possible. This is not
the time to be subtle. Remember that you will be competing with
other companies who offer the same thing you do, and your ads
will be side by side. So go for the thing that you can offer
that no one else can and emphasize that.
Before you implement your PPC strategy, be sure that your site
will be able to handle the traffic. Often PPC advertising
generates results immediately, so don't put off upgrading your
system if necessary. Always make sure that your site is in top
shape before you advertise as well. Sending someone to a site
that is incomplete or not in top form will set a bad first
impression and you will lose a potential sale.
About the Author: This article was written by Sytsma
Morris-Reeves. Mr. Morris-Reeves runs New Media Denver, an
Internet technology company located in downtown Denver, Colorado
(http://www.NewMediaDenver.com). Over the past 10 years he and
his company have helped thousands of businesses succeed online.
Mr. Morris-Reeves is a highly respected Denver SEO Expert, and
he constantly develops and stays current with all the latest SEO
and Link Building Techniques.
Source: http://www.isnare.com
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